Heng Designs

A new Krispy Kreme website was launched to give it a more ‘magazine’ look and feel to it. The aim of the new home page is to create a more engaging and dynamic page ensuring that the latest news, events and offers would be fed through to the home page. The Facebook and Twitter features aim to engage with Krispy Kreme fans and potential customers. I was responsible for the new layout and internal pages of the site.

I have also been responsible the layout of past campaigns in the old site. Examples of this can be seen in the “Strawberry Sensations” and “Brighten Your Day” campaigns in the gallery.

I was responsible for the layout and design of the Glamour Glaze campaign on Krispy Kreme’s mobile website.
The campaign celebrates Glamour Magazine’s 11th Birthday by offering a 2 for 1 voucher on Glamour glaze doughnuts.

I was responsible for the wireframing and design of the Krispy Kreme Order Online site.

An ID Card offering a 30% Levi’s discount. Folded and worn in a clear plastic card with a lanyard. This was created for Levi’s ‘Shape What’s To Come’ In Store Launch Event for the ‘Shape What’s To Come’ Website.

Responsible for the layout, the card keeps in line with the look and feel of the campaign.

The African charity, Send a Cow, required a much more visual look for the redesign of their site which highlights the main areas of the site on the home page. Several Initial designs were produced from the design team. I produced two concepts showing the home page and an example of an internal page  from which Send a Cow picked a concept to progress with. The outcome is a cleaner and less textured looking design, shown in the last two gallery images (with an example of the home page and internal page).

A prototype was created to pitch for AXA’s My Budget Day website. The My Budget Day website allows visitors to identify their current lifestyle, create a model of the financial place they would like to be in, and to discover how they can get there.

Responsible for the art direction, design, layout and illustration.

Retail Property Consultants, Blackstanniland required a website showcase their services, clients and portfolio of properties available. I  created a corporate looking website that was in keeping with their visual identity. The home page incorporates a fade in/out image feature and a scrolling latest news feature.

Full site can be viewed at www.blackstanniland.com

Avonex is a treatment for Multiple Sclerosis by Biogen Idec.
Biogen Idec wanted a site to help those who suffer from MS and provide support to those who use Avonex. For instance giving guidance on injections and reminders could be set via SMS alert.s
I created a home page design with with three slightly different variations, along with an example page of Signing up to receive SMS alerts. The deigns were in keeping with the Visual Identity and colours of the Avonex & You brand.

Whilst contracting in Feb 2006 for Sovision, I was given the task of producing an initial design mock up for the redesign of their company website. I worked closely with the development, sales/marketing and technical team to target what each department was looking for in the new site. I helped to achieve an architecture for the site and provided concepts on the design.

In the initial mock up there is an animated banner at the top  right. The intention here is that the message in the speech bubble changes as each person individually fades from black into full colour.

Car Buyers Guide required a redesign of their site and were looking for a professional modern look which would allow viewers to search their site easily. I was responsible for the page design concepts, image manipulation, slicing of graphics and producing the XHTML/CSS coding of this site.

The New Golf GTI website was developed as part of the online marketing campaign for the New Golf GTI. The site allows you to configure your own New Golf GTI, save and edit your configuration, and print it out to take to your nearest Volkswagen retailer. The site was later added to the Volkswagen Content Management System in order to make updates to the site by various editors.

I also developed html emails for the New Golf GTI and ensured that the Ad tracking for the emails were fully functioning.

Responsible for the web development of The Philips Moi Microsite. The site was constructed to promote Philip’s new electric shaver for women. This site was handcoded with XHTML, CSS and Javascript. The Macromedia Contribute Content Management System was added on to enable Philips to update the content of their microsite.